Meet The Hidden Water Thief In Your Backyard (& His Evil Accomplices)
Protecting Our Brand, Our Characters, and Our Conservation Mission
FilterClean LLC has developed a distinctive family of brand identities, educational characters, illustrations, and messaging to communicate the importance of conserving potable water, reducing landfill waste, and improving energy efficiency through responsible filtration maintenance.
These assets are valuable elements of FilterClean's brand identity and its mission to help Arizona save 2Billion gallons of potable water annually.
FilterClean LLC claims proprietary rights in its distinctive brand identifiers and original creative materials, including, as applicable:
Company Identity
FilterClean™ name
FilterClean company logo and mascot design
FilterClean Wizard™ name and character design
Educational Characters and Villains
Water Thief™ name and character design
Landfill Villain™ and associated character artwork
Energy Villain™ and associated character artwork
Time Villain™ and associated character artwork
Cost Villain™ and associated character artwork
These names and designs are identified as FilterClean brand assets. Trademark protection applies to the extent these identifiers function as trademarks or service marks and qualify for protection under applicable law.
FilterClean LLC claims ownership of its trademarks and service marks and of original copyrighted material that it owns, including qualifying artwork, illustrations, written educational content, character designs, promotional materials, and related creative works.
The appearance of these materials on this website or in FilterClean publications does not grant permission for their unauthorized commercial reproduction, modification, redistribution, or use as another organization's brand identity.
All rights are reserved, subject to applicable law and third-party rights.
FilterClean encourages public education about water conservation, landfill waste reduction, and energy efficiency.
Media organizations, educational institutions, conservation partners, industry associations, municipalities, and sponsors interested in reproducing FilterClean-branded characters or materials should request permission before doing so, except where their use is otherwise permitted by law.
Permission may be granted for approved educational, editorial, conservation, or collaborative purposes.
Authorized use must preserve the integrity of the artwork, retain applicable trademark and copyright notices, and provide appropriate attribution.
Permission to reproduce FilterClean materials does not imply endorsement, sponsorship, partnership, or affiliation unless separately authorized in writing.
To request authorization to use FilterClean logos, characters, illustrations, or educational materials, please contact:
FilterClean LLC
Tempe, Arizona
Website: www.FilterClean.Green
© 2026 FilterClean LLC. All rights reserved.
FilterClean™, the FilterClean logo, FilterClean Wizard™, Water Thief™, Landfill Accomplice™, Energy Thief™, and associated character names, designs, illustrations, and brand identifiers are proprietary intellectual property claimed by FilterClean LLC.
Original creative content is protected by copyright to the extent permitted by applicable law.
Nothing on this page restricts uses permitted by applicable law or asserts ownership of third-party trademarks, logos, or content.